H&M Launches Sonia Rykiel Lingerie Collection set to launch on Dec 5th

H&M gears up for its Sonia Rykiel Lingerie Collection with a Paris Parade extravaganza

H&M is taking no chances that anyone will miss the launch this weekend of its new luxury lingerie collection by Paris-born designer Sonia Rykiel. The collection was paraded in a Paris fashion show the likes of which is usually only seen from Victoria's Secret.



Floats piled high and wide with models in their underwear rolled down the catwalk to the appreciation of a star-studded audience.